Empresas multinacionais nomes e definições.

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Postado por Lucas Leonardo Postado /   http://www.sucessoempresarial.com/blog/

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Uma empresa multinacional é caracterizada por ter sua matriz em um determinado país e atuar no mercado de outros países. Sua origem é do final do século XIX, porém, a atuação dessas empresas no mercado mundial se intensificou após a Segunda Guerra Mundial, ou seja, a partir de 1945.

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O principal objetivo das empresas multinacionais é instalar filiais em outros países com o intuito de obter máxima lucratividade, os fatores que contribuem para a construção de filiais são: isenção de impostos, amplo mercado consumidor, infraestrutura, matéria-prima, energia e mão de obra barata.

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A instalação de uma filial em países em desenvolvimento ocorre, na maioria das vezes, através de beneficios do governo (doação de terreno e isenção de impostos). Nos locais onde ocorre a construção de uma filial há geração de empregos e desenvolvimento industrial. No entanto, os lucros obtidos por essas empresas são destinados à contrução de novas filiais em outros locais, e uma parte vai para a matriz localizada no país de origem.

Pode ocorrer a divisão regional do trabalho, onde as empresas multinacionais produzem cada parte de um produto em localidades diferentes, com o objetivo de reduzir custos na produção. Esse fato ocorre conforme a disponibilidade de matéria-prima de cada região.

O processo de globalização contribuiu bastante para a atuação das empresas multinacionais, pois proporcionou condições de telecomuniucação e transporte, elementos essenciais para a atuação dessas empresas em escala mundial.

O termo multinacional está saindo de uso, pois passa a ideia de que uma empresa é composta por várias nações. Sendo substituído pela denominação de empresa transnacional, que refere à atuação de uma empresa em outros países.

Exemplos de empresas multinacionais (transnacionais): Motorola, Nokia, Siemens, Vivo, Sony, Coca Cola, Pepsi, Unilever, Mc Donald’s, Nestlé, Nike, Adidas, Puma, Volkswagen, General Motors, Toyota, Peugeot, Petrobras, entre outras.

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Nomes de Empresas Multinacionais

As Empresas Multinacionais se instalam em determinado país para vender os seus produtos e com isso geram empregam para a população, contudo, toda a renda obtida não é investida no país e sim retorna para o país de origem gerando economia naquele local.

Veja abaixo algumas Empresas Multinacionais:

  • Coca Cola
  • Nike
  • LG
  • Samsung
  • Nokia
  • Peps
  • Coca Cola
  • MC Donalds
  • Mizuno
  • Kaiser
  • Havaianas
  • Avon
  • Racco
  • Visa
  • Oi
  • Master Card
  • Claro
  • Sony
  • Nestlé
  • Ford
  • Renault
  • Fiat
  • Tim
  • Siemens
  • Epson
  • Walt Mart

Definição

Multinacionais, também conhecidas como transnacionais, são empresas que possuem matriz num país e possuem atuação em diversos países. Geralmente são grandes empresas que instalam filiais em outros países em busca de mercado consumidor, energia, matéria-prima e mão-de-obra baratas.

Estas empresas costumam produzir produtos para comercializar nos países em que atuam ou até mesmo para enviar produtos para serem vendidos no país de origem ou outros países. Dentro do contexto atual da globalização, é muito comum as empresas multinacionais produzirem cada parte de um produto em países diferentes, com o objetivo de reduzir custos de produção. ( sucesso empresarial )

A entrada de empresas multinacionais num país é algo positivo, pois gera empregos e desenvolvimento. Porém, grande parte do lucro obtido por estas empresas é enviado para a matriz.

No Brasil, a entrada de empresas multinacionais começou a ganhar importância durante o governo de Juscelino Kubitschek (1956-1961). Neste governo instalaram fábricas no Brasil as seguintes empresas: Ford, Volkswagen, Willys, GM, entre outras.

Podemos citar como exemplos de multinacionais que atuam no Brasil atualmente e seus países de origem: IBM (Estados Unidos), Volkswagen (Alemanha), Fiat (Itália), General Motors (Estados Unidos), Toyota (Japão), Nokia (Finlândia), Nestlé (Suíça), Sony (Japão), Siemens (Alemanha), Dell (Estados Unidos), Peugeot (França), entre outras.

Existem também empresas multinacionais de origem brasileiras, atuando em outros países. Podemos citar como exemplos a Petrobras, Vale do Rio Doce, Sadia, Perdigão, Weg, Alpargatas, Gerdau, entre outras.

Fonte de pesquisa: Brasil EscolaSua Pesquisa

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